{"id":3582,"date":"2017-06-16T14:14:44","date_gmt":"2017-06-16T10:14:44","guid":{"rendered":"https:\/\/www.iboothme.ae\/blog\/?p=3582"},"modified":"2017-08-18T20:43:52","modified_gmt":"2017-08-18T16:43:52","slug":"photo-booth-dubai","status":"publish","type":"post","link":"https:\/\/content.iboothme.ae\/blog\/photo-booth-dubai\/","title":{"rendered":"Extra Chewing Gum Regional Activation"},"content":{"rendered":"

We were recently tasked with activating Extra Chewing Gum across the UAE and Kuwait in an <\/em>effort to promote their entire product range and collect data \u2013 and the results were truly amazing.<\/em><\/p>\n

Let\u2019s start with the booth:<\/strong><\/h4>\n

To showcase Extra\u2019s full range of products in a way that caught people\u2019s attention, we created a custom Extra bottle-shaped photo booth which also functioned as a product display stand. Sleek and fresh, the booth was inviting thanks to its open-faced design and bright built-in screen.<\/p>\n

Where did we go?<\/strong><\/h4>\n

Our collection of fully-branded custom iboothme photo booths were used across 3 locations in Kuwait and 7 locations in the UAE, including venues like Carrefour and Lulu Hypermarket \u2013 which had people queuing up in excitement to snap their picture.<\/p>\n

How it worked:<\/strong><\/h4>\n

Our cheerful brand ambassador welcomed people to the stand and explained how they could snap a cool picture with Extra. Upon tapping into the fully-branded software interface, consumers were able to customize their picture frames based on a variety of Extra Chewing Gum flavors. So every time they changed a flavor, the colors and frame designs would change accordingly, giving them a way to express themselves while relating to the brand in an engaging way. Consumers\u2019 names were also printed on their picture for a personal touch, followed by a special brand message during the data collection phase.<\/p>\n

Instant image prints were given at the stand, but without any free sampling, therefore encouraging sales for an impulse product that is usually only remembered at the checkout counter.<\/p>\n

EXTRA results:<\/u><\/p>\n

The activation was an absolute success! During the period of 2 months, our visual marketing solution software was able to capture:<\/p>\n